Ass. Musicale Arteviva

Associazione Musicale Arteviva
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In 2012 I was asked by Associazione Musicale Arteviva to design all the communication materials for their 2012/2013 Concert Season: posters, invitation cards, program books. The budget was not so high, and pictures were basically all from Associazione Musicale Arteviva library. I decided to rely heavily on type.

Typography: I used Bodoni paired with Novecento Sans Wide. Bodoni because the original typefaces from Giambattista Bodoni had been designed more or less in the same period of a lot of musical compositions Associazione Musicale Arteviva was going to play during their concert season. Novecento Sans Wide because we needed a visually strong counterpart — a sans serif typeface — for Bodoni, to be used for titles, and more in general for informations that had to be seen from a distance. Apart from tickets and invites, Associazione Musicale Arteviva used, in fact, a lot of posters and billboards to advertise their concert season.

Client / Associazione Musicale Arteviva
Project / Print Design
Year / 2012-2013