Maurizio Piacenza

Connecting the dots

Category: Che carattere!

  • 5 SECONDS

    5 SECONDS

    We can’t please everyone, so we have to focus. Otherwise, people will move on. Read.

  • HEADING NORTH

    HEADING NORTH

    The North Star guides us, showing the way when the waters get rough too. Read.

  • EVERYWHERE = NOWHERE

    EVERYWHERE = NOWHERE

    It’s impossible to be everywhere. What matters is being relevant to the right people in fact. Read.

  • CONTEXT

    CONTEXT

    We never communicate in a vacuum but in relation to our environment. Read.

  • PLAYING FIELD

    PLAYING FIELD

    Market positioning matters. Changing the frame of reference also changes the outcome. Read.

  • EVERYONE DOES IT

    EVERYONE DOES IT

    Standards are great when they are vital to our offering. But they’re not enough to differentiate us. Read.

  • GAMING OR PIZZA?

    GAMING OR PIZZA?

    Our competitors are all who answer to our customer’s real needs. Read.

  • TIMING

    TIMING

    Understanding the context is essential. So we know when the time is right. Read.

  • WE’RE NOT AN ISLAND

    WE’RE NOT AN ISLAND

    Understanding the context is not optional. It’s essential. Even if we want to be… “disruptive”. Read.

  • RESULTS

    RESULTS

    We can’t please everyone. But we can be a point of reference for our audience. If we chose it carefully. Read.

Coloured portrait of Maurizio Piacenza, AKA ilpiac.