Maurizio Piacenza

Connecting the dots

Category: Che carattere!

  • PLAYING FIELD

    PLAYING FIELD

    Market positioning matters. Changing the frame of reference also changes the outcome. Read.

  • EVERYONE DOES IT

    EVERYONE DOES IT

    Standards are great when they are vital to our offering. But they’re not enough to differentiate us. Read.

  • GAMING OR PIZZA?

    GAMING OR PIZZA?

    Our competitors are all who answer to our customer’s real needs. Read.

  • TIMING

    TIMING

    Understanding the context is essential. So we know when the time is right. Read.

  • WE’RE NOT AN ISLAND

    WE’RE NOT AN ISLAND

    Understanding the context is not optional. It’s essential. Even if we want to be… “disruptive”. Read.

  • RESULTS

    RESULTS

    We can’t please everyone. But we can be a point of reference for our audience. If we chose it carefully. Read.

  • NOT FOR EVERYONE

    NOT FOR EVERYONE

    We can’t please everyone, even the stones know that by now. Read.

  • OUTFIT ≠ PERSONALITY

    OUTFIT ≠ PERSONALITY

    A brand identity is not a beautiful dress, even if it is covered in sequins. Read.

Coloured portrait of Maurizio Piacenza, AKA ilpiac.