I usually work on two types of communication projects: those for clients and those on social issues I care about.
Currently
“Che carattere! Comunicare con personalità. La propria.” is the workshop-in-a-box that I designed for clients who want to define a brand personality deeply rooted in what they stand for, their values, and what they want to offer to their people. You shouldn’t follow trends if you want to stand out, come across as sincere, and make a lasting impression on your market day by day. You need a solid foundation, a lot of coherence, and consistency, too, plus a little patience.
Since everything was born as a board on Miro, I’m now working on a blueprint version of the workshop: “What a Type You Are!” So you’ll probably find it on my Miroverse profile, sooner or later.
I like to design T-shirts too. This is why I launched “Ooh Shirt! (Because shirt happens, sometimes)” project. No particular timelines; any time I have an idea that I think can work on a t-shirt, I design one.
Previously
n January 2016 I started working again after more than 2 years. In July 2013, my son Leonardo started facing epilepsy, and our lives changed (you can read our story on Medium, “Epilepsy? Cut it out!”).
I decided to divide my time between two types of projects. First, visual communication projects for clients, with a preference for brand identity projects and a big focus on typography. Type is a passion but also a fundamental element of bold communication. And two, I also like to design communication projects on social issues. Good communication can play a big role in changing our society, little by little.
“Epilepsy? Cut it out!” is our try to give a hand and share some more info about surgery for epilepsy. Surgery can be the right choice in cases of drug-resistant epilepsy, and it shouldn’t be treated as a “last option” only. For sure in our case, it literally saved a life when there would seem to be no more hope.
“Pratica. Diritti al punto.” is deeply linked to this first project. In fact, it’s the way I sign projects on social issues. Inclusion, diversity and support at school, in particular. I think that if we don’t offer real inclusion and support at school, we’ll ruin people’s lives. And for those with special educational needs, this can mean no more chances to develop their skills.
Page inspired by Now project by Derek Sivers. | Last update on May 15th, 2025
