Maurizio Piacenza

Connecting the dots

Category: Brand Identity

  • IN OTHER WORDS

    IN OTHER WORDS

    A well-defined brand voice prevents us from making mistakes. Read.

  • BOUNDARIES

    BOUNDARIES

    Words that fall outside our boundaries define us just as much as what’s inside. Read.

  • NO LOGO

    NO LOGO

    Recognisable among thousands, also if we remove the logo. Read.

  • EVOLVING

    EVOLVING

    Our personality sets us apart, but we should also learn to evolve, day after day. Read.

  • DILEMMAS

    DILEMMAS

    Differentiation is compulsory, being remembered is essential. Read.

  • OUT OF HERE

    OUT OF HERE

    Since we cannot please everyone, we should attract those who share our values. Read.

  • WALK THE TALK

    WALK THE TALK

    Walk the talk, because brand values that are real don’t live on posters. Read.

  • DIFFERENT ISN’T ENOUGH

    DIFFERENT ISN’T ENOUGH

    Being different just to be different isn’t a strategy. It’s a gimmick. Read.

  • WHY US?

    WHY US?

    The difference that matters is the one that is significant, not what everyone else is already doing. Read.

  • IS THAT CLEAR?

    IS THAT CLEAR?

    We can’t please everyone, and people don’t like cryptic messages. Otherwise, they move on. Read.

Coloured portrait of Maurizio Piacenza, AKA ilpiac.