Maurizio Piacenza
Connecting the dots
Category: Brand Identity
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CONVINCING
We cannot use the same evidence to convince everyone. Be careful. Read.
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CUSTOMER ≠ CONSUMER
Customers and consumers aren’t always the same people. So different needs too. Read.
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THE BEST ONE
Competing on features or meaning is not the same game. Read.
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GIMME THREE WORDS
Consistency, coherence, adaptation: three magic words for a brand that truly works. Read.
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SOURDOUGH STARTER
The work never ends because brand identity is a process that requires care. Read.
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THREE IN ONE
The name matters, a lot. Choosing a name just because we like it is not enough. Read.
