Maurizio Piacenza
Connecting the dots
Category: Che carattere!
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THAT’S ALL FOLKS!
The best is yet to come, as we must take care of our brand every single day. Read.
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COMPARISONS
We need to be clear about the difference between the right brand voice and the wrong one. Read.
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KNOWING ≠ KNOW-HOW
Theory is necessary, but not sufficient. Let’s practise with the brand voice. Read.
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ECOSYSTEMS
When one wins, the others often lose. Not in ecosystems, though. Read.
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DO WE UNITE OR ELEVATE?
Uniting and elevating are two very different things that a brand can do. Read.
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PERSPECTIVES
Looking elsewhere can teach us what we could do differently. Read.
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PAIN–PLEASURE: 1-0
Avoiding a loss is a powerful motivator, more so than an equivalent gain. Read.
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EARLY ADOPTERS
Focusing on those who are most receptive to new ideas keeps the wheel turning. Read.
