Maurizio Piacenza

Connecting the dots

Category: Che carattere!

  • DIFFERENT ISN’T ENOUGH

    DIFFERENT ISN’T ENOUGH

    Being different just to be different isn’t a strategy. It’s a gimmick. Read.

  • WHY US?

    WHY US?

    The difference that matters is the one that is significant, not what everyone else is already doing. Read.

  • IS THAT CLEAR?

    IS THAT CLEAR?

    We can’t please everyone, and people don’t like cryptic messages. Otherwise, they move on. Read.

  • 5 SECONDS

    5 SECONDS

    We can’t please everyone, so we have to focus. Otherwise, people will move on. Read.

  • HEADING NORTH

    HEADING NORTH

    The North Star guides us, showing the way when the waters get rough too. Read.

  • EVERYWHERE = NOWHERE

    EVERYWHERE = NOWHERE

    It’s impossible to be everywhere. What matters is being relevant to the right people in fact. Read.

  • CONTEXT

    CONTEXT

    We never communicate in a vacuum but in relation to our environment. Read.

  • PLAYING FIELD

    PLAYING FIELD

    Market positioning matters. Changing the frame of reference also changes the outcome. Read.

  • EVERYONE DOES IT

    EVERYONE DOES IT

    Standards are great when they are vital to our offering. But they’re not enough to differentiate us. Read.

  • GAMING OR PIZZA?

    GAMING OR PIZZA?

    Our competitors are all who answer to our customer’s real needs. Read.

Coloured portrait of Maurizio Piacenza, AKA ilpiac.