Posts, rants, ideas, and articles on brand identity, communication projects and a few other topics I deeply care about. Articles and rant mainly written in Italian. 😁
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CAMBIAMO LOGO! E POI?
Prima di pensare all’esteriorità, al logo, chiediamoci se la cultura interna riuscirà a supportare il cambiamento nel tempo. Read.
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PLAYING FIELD
Market positioning matters. Changing the frame of reference also changes the outcome. Read.
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EVERYONE DOES IT
Standards are great when they are vital to our offering. But they’re not enough to differentiate us. Read.
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GAMING OR PIZZA?
Our competitors are all who answer to our customer’s real needs. Read.
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NÉ CARNE NÉ PESCE
Il branding ha lo scopo di differenziare. Seguire le mode in fase di rebranding ci porta a omologarci e il branding perde il suo significato. Read.
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WE’RE NOT AN ISLAND
Understanding the context is not optional. It’s essential. Even if we want to be… “disruptive”. Read.
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NOT FOR EVERYONE
We can’t please everyone, even the stones know that by now. Read.
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OUTFIT ≠ PERSONALITY
A brand identity is not a beautiful dress, even if it is covered in sequins. Read.
