Posts, rants, ideas, and articles on brand identity, communication projects and a few other topics I deeply care about. Articles and rant mainly written in Italian. 😁
-
WE’RE NOT AN ISLAND
Understanding the context is not optional. It’s essential. Even if we want to be… “disruptive”. Read.
-
NOT FOR EVERYONE
We can’t please everyone, even the stones know that by now. Read.
-
OUTFIT ≠ PERSONALITY
A brand identity is not a beautiful dress, even if it is covered in sequins. Read.
