Thoughts and rants on brand identity & more

Posts, rants, ideas, and articles on brand identity, communication projects and a few other topics I deeply care about. Articles and rant mainly written in Italian. 😁

8 April 2026

Brand Identity, Che carattere!

EVOLVING

Our personality sets us apart, but we should also learn to evolve, day after day. Read.
6 April 2026

Brand Identity, Che carattere!

DILEMMAS

Differentiation is compulsory, being remembered is essential. Read.
3 April 2026

Brand Identity, Che carattere!

OUT OF HERE

Since we cannot please everyone, we should attract those who share our values. Read.
1 April 2026

Brand Identity, Che carattere!

WALK THE TALK

Walk the talk, because brand values that are real don’t live on posters. Read.
30 March 2026

Brand Identity, Che carattere!

DIFFERENT ISN’T ENOUGH

Being different just to be different isn’t a strategy. It’s a gimmick. Read.
27 March 2026

Brand Identity, Che carattere!

WHY US?

The difference that matters is the one that is significant, not what everyone else is already doing. Read.
25 March 2026

Brand Identity, Che carattere!

IS THAT CLEAR?

We can’t please everyone, and people don’t like cryptic messages. Otherwise, they move on. Read.
23 March 2026

Brand Identity, Che carattere!

5 SECONDS

We can’t please everyone, so we have to focus. Otherwise, people will move on. Read.
22 March 2026

Brand Identity, Riflessioni in libertà

BUSSOLE NELLA TEMPESTA

Se facciamo disegnare la rotta solo all’Intelligenza Artificiale rischiamo di finire tutti nello stesso posto, a volte contro gli scogli. Read.
21 March 2026

Brand Identity, Riflessioni in libertà

URLARE O SUSSURRARE?

Un brand design system solido ci lascia esprimere anche dal punto di vista visivo senza il rischio di perdere in coerenza. Read.